Ambient Media Agency Love Creative Marketing

Ambient Media Agency

CHI & Partners, on behalf of Anchor, required Love Creative Marketing Agency to position Anchor as the original butter brand by dramatizing the brand’s heritage with an authentic ambient media campaign.

Solution

Taking retro to the streets, a high profile wall was sought in East London and a Mural was created over a 2 day period to replicate the Anchor advert, bringing to life the reminiscent retro theme of the fine art advert. This campaign stood out to thousands and gained media attention, appearing in London’s paper “Metro.”

Ambient Media Results

• 2 week campaign
• METRO Newspaper coverage
• 230,000 opportunity to seethe live campaing
• 1 Mural painted

For Ambient Media ideas speak to the experts on  0207 607 2568 planning@lovecreativemarketing.com

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