Guerrilla Marketing & Ambient Media | G-Star

Creative Guerrilla Marketing

Creative guerrilla marketing advertising consists of any unconventional marketing initiatives intended to get maximum results from minimal resources. Guerrilla marketing is an eccentric system of promotions that relies on time, energy and imagination rather than a big marketing budget.

Guerrilla Strategies often involve unusual approaches in public places. Guerrilla marketing is unexpected usually targeting consumers in unexpected places. Guerrilla can be presented in ambient media formats, such as clean stencils and flash mobs. Guerrilla marketing can also generate word-of-mouth, spread virally and create a buzz around your brand service or product. Therefore, this often overlooked form of marketing has wide-reaching benefits that stretch beyond the usual above the line methods.

Love Creative Marketing agency have supplied promotional staff for a number of successful guerrilla activities, These Brand Ambassadors help make any guerrilla marketing campaign more effective. Creative guerrilla marketing advertising is set to play a huge role in marketer’s budgets in years to come. Unconventional marketing techniques create a buzz and get people talking. Brands and media agencies are planning and executing guerrilla strategies because it’s a great marketing method to get your brand known, and a contribution in generating sales. It can be subtle yet powerful, unique and exciting, sometimes controversial, but guerrilla tactics always delivers a clear message.

Planning a creative guerrilla marketing campaign is not easy; you will need years of project management experience, and a considerable knowledge regarding the locations across the UK where guerrilla marketing can be implemented hassle-free. Hiring a space in a shopping centre can cost thousands of pounds, whereas with guerrilla marketing there is no promo space-hire cost (but there may be a parking ticket or two!).

Guerrilla Marketing Stunts

Guerrilla campaigns are ones that break from the traditional mould of slick, polished, advertising and use a more unconventional slant. For guerrilla marketing strategies call the experts now on: 0207 607 2568 or Email: planning@lovecreativemarketing.com

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