Mobile Coffee Van Activation

 

Branded Coffee Van Activations (UK)

 

Campaign Overview Content Square, a leader in digital experience analytics, partnered with Love Creative Marketing on an engaging, on-ground activation in London. Held at Broadgate Plaza (London), a bustling commuter hub, this brand activation campaign aimed to introduce the new brand identity while engaging directly with the public.

Campaign Elements

Branded Coffee Van: A coffee van wrapped in the brand key messages.

Branded Materials: Coffee cups with QR codes for online engagement, branded donuts, branded Usherette trays to serve the donuts and event staff wearing branded T-shirts.

Coffee Cart Brand Activation

Commuters were drawn to the coffee van and engaged in conversations with or promo staff, creating a friendly and inviting atmosphere. The QR codes on  the coffee cups allowed for further interaction, leading customers to Content Square’s digital resources, enhancing both physical and digital engagement.

Results and Impact This brand awareness activation provided high visibility, allowing Content Square to connect with a wide commuter audience in an interactive setting. By offering free coffee and donuts, the campaign fostered positive brand association and created an unforgettable experience for potential customers, aligning with Content Square’s mission to “Elevate Every Customer Experience.” 

Increased Engagement Opportunities

Free giveaways encourage people to approach the activation, providing a natural opportunity for brand representatives to engage in conversation and introduce the brand’s offerings.

Encouragement of Digital Interaction

Adding QR codes to branded materials (like coffee cups) provides a seamless way for customers to interact with the brand online, whether to learn more, follow social media channels, or access exclusive content.

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