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Personalised Buzz Marketing
Buzz Marketing Agency Love Creative Marketing
Advertisers seek to create personal connections with the people that they are seeking to entice to purchase their product.Street teams are paid conversationalists who go out into a market, generally large cities. Targeting audiences as they pass, touting a particular product or brand with flyers and posters for that product. Often, they hand…
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Why Pop-Up Shops Can Help Your Ecommerce Company Build Relationships
A pop-up shop, by simplest definition, is a temporary retail location, with the goal of making a permanent impact with your audience. More and more brands – ranging from established retail giants to ecommerce companies – are using pop-up shops as a mechanism to build stronger relationships with their customers.
Notice that the goal is relationships,…
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How To Leverage Augmented Reality for the Marketing World
Augmented Reality Marketing
Many brands are now using Augmented reality (AR) for the promotion of new products and services. But is it going to survive in the marketing world in the near future? Here are some ways in which marketers can leverage AR in the marketing world.
Augmented reality is a concept in which the viewer’s surroundings are… -
Guerilla Marketing Promotions | Talbot House Promo Campaign
Promotions Agency
Love Creative Marketing Agency teamed up with Ogilvy & Mather to raise publicity and awareness for Talbot House. The purpose of the campaign was to commemorate 100 years since Talbot house first opened its doors to WWI soldiers, to encourage people to visit Flanders Fields and to experience the story of Talbot House.The campaign involved handing…
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Interactive Billboards That Shines Spotlight on Pedestrians
It’s true that pedestrians at night are hard to see and are very vulnerable. Audi wanted to help them out so they partnered with DDB Brussels to create a unique billboard to showcase the Audi A4 adaptive headlights that help you navigate the roads better.
They installed spotlights in the billboard that would shine on pedestrians…
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Real-Time Projection Mapping Will Blow You Away
Projection Mapping
We’ve seen a lot of projection mapping examples over the past couple months, but this one was quite unique and a pleasure to see. This projection mapping example was done for the Sony Playstation 3 by Marshmallow Laser Feast. The company consists of a network of artists, designers, animators, directors, architects, engineers, programmers and…
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How To Immerse Your Audience With Compelling Digital Media
Digital media offers businesses a whole new world of personalised, engaging and interactive media experiences. Whether it are used for internal employees, a recruitment drive or for attracting potential new clients, digital media gives companies the chance to captivate their audiences and deliver a powerful and memorable message.
The evolution of digital media allows businesses to… -
8 Online Guerrilla Marketing Ideas For Events
Guerrilla marketing ideas for events is essentially cheap (or even free) ways of marketing your business/product to people in creative and effective ways.
Many people assume that the only way to promote a business online is by using tried and tested methods, such as;
Paid advertising (i.e. website banner ads, AdSense ads, etc.)
Social media (i.e. promoting… -
Augmented Reality Applications – From the consumer to the business
With the increased use of Smart phones and other mobile devices, augmented realty, or AR campaigns are a unique and smart way to reach your consumers. Instead of traditional methods of advertising your product, such as TV commercials, YouTube videos, or magazine ads, consumers can actually interact with your actual brand. This technology is able…
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How To Use The Power Of The Senses To Create Successful Experiential Events
People today have shorter attention spans than previous generations, and many people now feel more disconnected from brands and their products and services than ever before. One way in which businesses are attempting to solve this issue is through event marketing, offering customers real, tangible engagement.
Experiential marketing focuses on creating memorable ‘experiences’, which consumers are…
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