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What Ambient Media is All About
The word “ambient” means the placement of ads at seemingly unconventional places, thus utilising ambient media denotes the formats wherein these ads are placed.
Advertising Done a Different Way
Decades ago, when the word “advertising” was mentioned, people tended to think immediately of posters, television ads, flyers and the like. Back then no one would have thought…
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Guerilla Marketing Ideas & Activations
Marketing is a never-ending challenge for creative teams. Bombarded with reminders about optimisation, delineation and customisation, it’s hard for a creative mind to roam freely. Enter guerrilla marketing. This technique encourages your marketing team to do the unexpected just to shake things up a bit. As The American Genius observes, guerrilla marketing is a fresh…
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20 Creative Ambient Ads for Your Inspiration
Ambient Media Ideas & Promotions
Ambient media ideas that help brands and media agencies. Here are some really creative examples of ambient advertising / outdoor marketing. Some of these are more extreme than others; however, they are all really interesting examples of creative advertising. “Ambient advertisements are effective means at pushing a brand message in front… -
10 Most Creative Pop-Up Shops
What’s a Pop-Up Shop? They are “here today, gone tomorrow” retail spaces. However, these ten pop-up shops have one thing in common: they’ll stay in your head for its inspiring design.
Cloud 7’s pop-up shop features giant dog silhouettes to promote their designer goodsIn 2013, Berlin’s CLOUD 7, creator of sophisticated and upscale interior products for…
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Creative Ways to Bring in Customers with Interactive Experiences
Experiential marketing is experience marketing born from experiences
Experiential marketing is a method of advertising through an interactive experience that gets customers to talk about your business or product It can be an extremely powerful tool for those companies that want to leave a strong and lasting impression on customers.It’s a unique take on attracting customers,…
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10 Augmented Reality Videos That Need To Be Seen
Augmented Reality Examples that could inspire you….
heard about some staggering ideas for augmented reality and just how it could affect out lives now and in the future. As ever though, seeing is believing and if you don’t have time to read all of our interviews, explanations and in-depth content on this exciting area of technology,…
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Elements Of A Successful Experiential Campaign
By and large, a successful experiential marketing campaign should hit most, if not all, of the following bullet points:
Product tie-in is a must. Whether it’s through the use of the product itself (Globetrotter, Milka) or an explicit tie-in with the brand (the high energy nature of James Bond and Red Bull), any experience targeting prospective…
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Mobile experience is key as messaging apps evolve into mini-platforms
There has been a lot of talk lately about how to improve the mobile experience – and yet we also continue to see updates on how many brands are using mobile in an innovative manner to interact with their customers. So what is the gap?
Could it be an advertising industry shortcoming where we are all…
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Experiential Marketing Approach
Experiential Marketing Approach
Experiential Marketing, is a methodology, an integrated approach which places the live brand experience at the core of the comms plan, with PR, Digital, Broadcast and Advertising being utilised to amplify the real-life interactive and engaging piece at the heart of the campaign.
Live brand experiences, inspired by the core brand personality attributes, authentic…
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Guerrilla Marketing Explained
guerrilla Marketing Stunts
Over the past month, WebUrbanist has explored the ins and outs of the weird world of guerrilla marketing. What was once a fringe movement in the world of advertising has become much more popular and mainstream since the 1980s, when marketing expert Jay Conrad Levinson introduced the concept to the world at large.But…
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Creative Marketing Agency
