Field Marketing Agency London
Field Marketing Agency London
Field Marketing is a traditional discipline in marketing that involves people distributing, auditing, selling or sampling promotions on the “field”. It’s historically thought of as a one-way communication tool. The brand’s message is delivered from promotional personnel to the consumer through the medium of a sample, a piece of merchandise or literature.
Today, field marketing may also include two-way communications such as requesting feedback about a sample or inviting consumers to follow a brand on social media. Field marketing can be differentiated from all other direct marketing activities because it is face-to-face, personal contact direct marketing. Field marketing includes highly targeted direct selling promotions, merchandising, auditing, sampling and demonstration, organising road shows, events and mystery shopping. These disciplines, individually or combined, develop brands and in their implementation show a clear real return on investment (ROI) to the brand owner.
Today field marketing may also include two-way communications such as requesting feedback about a sample or inviting consumers to follow a brand on social media. Field marketing is the provision of sending skilled display representatives to conduct brand-building strategic or tactical exercises so as to provide retail support services on behalf of our clients. It is designed to maximise display and point of sale compliance, increase product availability and brand awareness.
A Leading field Marketing agency london. Contact now to book Field Marketing Staff: 0207 607 2568
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