Guerilla Marketing Campaign (Haiti)

Guerrilla Marketing Brand Activation Agency

Rapp approached Love Creative Marketing Agency on behalf of Unicef to implement a targeted campaign to help raise awareness of the Haiti earthquake disaster and the crisis that followed. Love Creative Marketing Agency negotiated complimentary space hire locations across London’s high footfall areas and placed hard-hitting, visually impacting cardboard cut-outs of earthquake victims. The telephone number of the Haiti appeal was highly visible on the image as a call to action.

250,000 opportunities to see

4 media channels picked up campaign

50 cardboard cut-outs

Guerrilla marketing can be projections, clean stencils, flash mobs to name a few. You will need to be very creative to ensure you make the most out of your guerrilla campaign. Guerrilla marketing is a non-paid form of marketing. If you are planning a guerrilla marketing campaign and need some expert advice speak to Love Creative Marketing, and see what we can do to get your guerrilla marketing campaign started.

 

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Call or email Love Creative Marketing to see how we can assist with your next project. Email planning@lovecreativemarketing.com or Call +00442076072568