Interactive Billboards That Shines Spotlight on Pedestrians

It’s true that pedestrians at night are hard to see and are very vulnerable. Audi wanted to help them out so they partnered with DDB Brussels to create a unique billboard to showcase the Audi A4 adaptive headlights that help you navigate the roads better.

They installed spotlights in the billboard that would shine on pedestrians walking by and it used technology to detect people so that the spotlight would follow them.

Very interesting campaign but is it nice or just annoying?

Love Creative Marketing Agency is a guerrilla marketing and promotional staffing agency that works with brands and media agencies delivering below the line marketing campaigns. If you would like to discuss your next project call 0207 607 2568 or email planning@lovecreativemarketing.com