Projections 3D Mapping

 Light Projections -3D Mapping

To support an existing sampling campaign occurring in a variety of high profile bars, Love Creative Marketing on behalf of LVMH (Producers and distributors of Belvedere Vodka) were asked to implement an eye-catching ambient campaign close in proximity to nearby bars where sampling took place to promote key messaging of the brand.

The Solution

Two creative executions using striking light projection ads that clearly showcased Belvedere as an elite alcoholic beverage.

The Method

A targeted a number of areas were chosen close in proximity to bars where product sampling activity occurred. Full extensive research was carried out to decide which areas would maintain heavy footfall and traffic within sight of the bars.

Two creative light projections were devised, both displaying attention-grabbing images reflecting the nature of the brand. One image exhibited the bottle logo whilst another conveyed imagery including a key message, ‘believing’ in the brand: ‘Naturally Smooth, make it BELieVE’. The campaign ran across 3 days in a variety of areas in central London.

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