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How technology plays a great role in enhancing promotional marketing efforts
How technology plays a great role in enhancing promotional marketing efforts
Marketing is the lifeline of any business whatsoever. Without marketing, there is nothing to even think about making sales or generation ROI. The marketing trends, however, have been changing over time and for every industry. But, the important remains the same for every business no… -
Top Experiential Marketing Agency
Experiential Marketing Agency London
By choosing the best experiential marketing agency you will increase your chances of achieving your brand objectives. Experiential marketing is a key communication channel and should not be overlooked. With that said creativity is one main factor where some agencies tend to lose control as its all about creating an emotional connection and tying… -
Marketing: Back to The Roots to Bring You Forward
Our Society is becoming more modern and digitalised every single day. We interact via smartphone, computer, tablet or even watches. We don’t look for jobs in the Newspaper, we check the online advertisements. Rather than going in to a letting agency people check websites. Billboards became big screens a long time ago. Usual advertising is…
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Argos Experiential Marketing Campaign
Argos Experiential Marketing Campaign
Argos wanted to promote and raise awareness of their newly refurbished stores across the country. Zone enlisted Love Creative Marketing created an experiential marketing campaign to help Argos accomplish their aim.
Love Creative Marketing came up with an experiential marketing idea; we produced striking promotional stands for specific selected stores. At the store,… -
Experiential Marketing Examples
Experiential Marketing Examples
Experiential Marketing, is a methodology, an integrated approach which places the live brand experience at the core of the comms plan, with PR, Digital, Broadcast and Advertising being utilised to amplify the real-life interactive and engaging piece at the heart of the campaign.Live brand experiences, inspired by the core brand personality attributes, authentic…
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Elements Of A Successful Experiential Campaign
By and large, a successful experiential marketing campaign should hit most, if not all, of the following bullet points:
Product tie-in is a must. Whether it’s through the use of the product itself (Globetrotter, Milka) or an explicit tie-in with the brand (the high energy nature of James Bond and Red Bull), any experience targeting prospective…
